Vikas Purohit Tata CLiQ

Meta hires Vikas Purohit Tata CLiQ, former CEO.


According to the company, Meta has appointed Vikas Purohit as the Director of the Global Business Group in India. He will lead the strategy and execution of the charter tailored to the country’s leading advertisers and agency partners vikas purohit tata cliq.

According to Meta, Purohit will report to Arun Srinivas, Director, and Head of Ads Business in India.

Vikas Purohit Tata CLiQ

“Vikas purohit joins our team to help shape Meta’s role in enabling businesses, supporting India’s economic growth, and building the digital advertising ecosystem of the country,” Srinivas said.

Vikas Purohit will be responsible for Meta’s engagement with India’s largest businesses and the agency ecosystem. As part of his role, Purohit will spearhead the company’s strategic relationship with the country’s leading brands and agencies. This will drive Meta’s revenue growth across key channels in India. He will also collaborate with the media and creative ecosystems to accelerate advertisers’ and agencies’ adoption of digital tools.

As well as reporting to him will be the company’s key business vertical teams, agency teams, and business solutions teams Vikas Purohit Tata CLiQ.

Purohit graduated from the Indian Institute of Management, Bangalore, with a degree in business administration. He brings over 20 years of experience in senior business, sales, and marketing positions at companies such as vikas purohit Tata CLiQ, Amazon, Reliance Brands, Aditya Birla Group, and Tommy Hilfiger.

Vikas Purohit Profile

 Purohit joined Meta after serving as CEO of Tata CLiQ. In his early career, he worked at Aditya Birla Group before joining Tommy Hilfiger and heading retail at Reliance Brands. Amazon Fashion was built and led by him at Amazon.

 Vikas Purohit graduated with a Bachelor of Science degree.

I obtained my Bachelor of Technology in Mechanical Engineering from IIT (BHU) in Varanasi in 2000. IIM Bombay awarded him a post-graduate diploma in business management (PGDBM).

 According to his LinkedIn profile, Purohit has worked for more than six years for Amazon, Reliance, Tommy Hilfiger, and Aditya Birla Group, in addition to Tata CLiQ.

As an Aditya Birla Group management trainee in June 2002, Vikas Purohit quit as a brand initiatives manager at Aditya Birla Fashion and Retail Limited in August 2006.

In September 2006, he joined Tommy Hilfiger as its head of business operations. In March 2008, he moved to Mumbai to work as head of retail for Reliance Brands Limited.

In July 2010, Purohit was appointed COO of Planet Retail. He moved to Amazon in June 2012 as Director and head of Amazon Fashion.

Vikas Purohit Tata CLiQ became COO in November 2016 and resigned as CEO in June 2018 before joining meta.

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